App notification: Thank you for the epayment. Your customized Cheezo Tea will be ready for store pickup in 20 minutes.
Many bubble-tea outlets around Asia support e-payment via mobile apps, but China’s HEYTEA chain has gone further. In a tie-up with Wirecard, HEYTEA’s mobile app reduces in-store wait times and improves operational efficiency across more than 400 stores in over 47 cities in China, Hong Kong and Singapore.
Founded in China in 2012, HEYTEA has a registered user base of more than 10 million worldwide, and generates half of the total orders, with the average monthly re-purchasing rate tripling. In attempting to keep pace with digital transformation, the company is incorporating new technologies to enhance its operations. The HEYTEA GO app allows customers to skip queues by placing and paying for their orders via credit card before collection at the store. The app also shows an estimated wait time and sends push notifications to customers when their drinks are ready for collection.
By integrating Wirecard’s payment technology, HEYTEA’s app offers customers and franchisees the benefits of enhanced customer experience and operational efficiency. Said Kiki Zhou, Public Relations Manager at HEYTEA: “In today’s digital world, we find it essential to incorporate technology in our operations and keep pace with customers’ preferences and expectations. We launched HEYTEA GO to improve customer experience where users can customize, order and pay for their drinks in a quick and seamless manner. We’re delighted to partner with Wirecard as we continue to expand our brand across Asia.”
Alson Lau, Head of Business Development APAC, at Wirecard said: “We’re excited to collaborate with HEYTEA to enable cashless payments for customers in Singapore and Hong Kong. The launch of HEYTEA GO supports the growing trend of online-to-offline integration, and by integrating our payment technologies, we can provide more options to tech savvy customers while improving efficiencies for both customers and the retailer. We look forward to deepening our partnership with HEYTEA.”