Micro-segmentation of customer data will lead to even more personalization, according to this expert.
As a recap, the following predictions were made for 2021: Cloud computing would make operationalizing data models for easier and faster creation of proofs of concepts a reality; contact tracing would be revolutionized by smartphone power; data privacy concerns would lead to new solutions and regulations; widespread remote-working would provide opportunities for innovation…
And finally, breakthroughs in operationalizing data models would smoothen the path for more smart city aspirations to be realized.
For 2022, here are the three major trends envisioned:
- Low-code/no-code solutions will gain traction
Accelerated by the pandemic, such development solutions will trend in the data, AI, ML and IoT space. They will be a driver for smart apps and innovation for businesses into the future.
In fact, Gartner has predicted that by 2024, 80% of technology products and services will be built by people outside of technology fields. Most will be focused on software development, and many will be constructed with low-code/no-code development tools that give people with little-to-no technical background (or someone with business logic understanding) the ability to stitch together sophisticated applications.
In turn, what this is doing is empowering people who do not necessarily have deep technology capabilities and expertise to be able to build out solutions. From a business point of view, it will be about encouraging experimentation and moving into and then beyond—proof of concepts quickly—shortening time-to-market.
These low-code/no-code solutions, which are often serverless, have the added benefit of reducing infrastructure costs.
- Micro-segmentation to deliver customer value
In the age of the customer, one size fits few. And it is with the effective use of data available to businesses, where they can find a competitive edge.
Having a holistic view of data from internal and external sources is critical for businesses to discover what makes them tick, to deliver relevant experiences and solutions.
Understanding customers will be the driver of business success and impact: in 2022 and beyond, we are going to see more businesses using micro-segmentation that can lead to highly personalized experiences and compel customers to take action.
- The future of 5G is imminent
If 2020/2021 taught us anything, it is to expect the unexpected.
Yet, despite the impact of an unforeseen pandemic, we saw great progress in technology, especially as vendors all around the world began to roll out 5G.
We expect this to continue into 2022, particularly towards 5G connectivity and how it will impact everything from the mobile market to IoT to a greater proliferation of 5G networks.
When 5G becomes a norm, it will fuel a new era of innovation and it will redefine consumer experiences and drive transformation across every industry.