Pilot project allows tourists and travelers to pay for food and beverage in any currency at all Brotzeit outlets in Singapore.
With 13 outlets in seven countries, Brotzeit is an established franchised German concept casual dining brand worldwide.
In this region Brotzeit was established in 2006, with 13 outlets in seven countries including Australia, China, Hong Kong, Malaysia, Philippines, Vietnam. In Singapore, the brand is popular among foreign customers and averages 21% of business in foreign credit card transactions per month.
In its bid to tap travel payment transformation technologies, the Singapore franchise has decided to facilitate dynamic currency rate conversion (DCC) for its tourist clientele when they choose to pay in the currency of their choice.
To offer this customer-driven service, Brotzeit selected digital financial technology company Wirecard. Specifically, Wirecard will install its services at all five Brotzeit restaurants in Singapore, foreign travelers can now choose to pay for their food and drinks in Singapore dollars or in the currency of their choice.
Said Carsten Kjeldmann, Country General Manager, Brotzeit Singapore: “With this collaboration in place, Wirecard is expanding Brotzeit’s payment options to international customers, allowing them to choose their preferred payment method for a seamless experience at Brotzeit outlets in Singapore.”
According to latest statistics by TODAY, 18.5 million people visited Singapore in 2018, up 6.2% from 2017. Another study reported in Business Insider revealed that travelers visiting Singapore spent a total of US$2.2 billion on dining, which places Singapore third in Asia.
Kjeldmann continued: “We aim to provide the best service to our customers, and this includes making payments easy and seamless at our restaurants. We look forward to working with Wirecard to offer the enhanced Brotzeit experience to our customers across all franchise outlets.”
Judith Loh, Head of Relationship Management, APAC Sales, Wirecard, said: “We are excited to support Brotzeit with our DCC solution to provide greater payment flexibility and options to their customers. As Singapore continues to be a popular holiday destination among travelers, the new feature will help Brotzeit to better serve customers who travel internationally, thereby increasing customer satisfaction and loyalty.”
Currently, no other Brotzeit outlets elsewhere offer DCC payment services, but if this pilot project pays off in Singapore, hopefully other customers around the world will be able to enjoy such payment flexibilities in the future.