As a manufacturing company, you’ve likely heard a lot about the efficiencies and productivity gains from having a single digital thread that connects your factories to your back-office financial functions, streamlining and linking work processes and production data from engineering and product design, through manufacturing and to delivery and field service.
An emerging trend is to extend that thread to include your selling processes. Whether you sell B2B or B2C, it’s becoming increasingly urgent to better coordinate data from every sales channel, from brick-and-mortar stores, customer sales representatives and direct sales to all aspects of e-commerce, such as websites, online marketplaces, mobile apps and social.
The reason manufacturers must not delay digitizing their sales processes is that most of the rest of the world already has, creating customer expectations that you provide the same levels of sales and service offered elsewhere.
Don’t get left behind! Start your omni-channel transformation now, with this special guide complete with a case study.