JD.com NLP Success Story

How JD leverages NVIDIA AI and DGX SuperPOD to create the next level of smart customer service that understands customers

JD personalizes its e-commerce with customised and scalable conversational AI solutions, including NVIDIA AI and DGX SuperPOD to create the next level of smart customer service that understands customers’ interactions, emotions, and goals.

JD was founded in 2004, China’s largest online retailer and the biggest internet company by revenue, setting the standard for online shopping with vast product offering from fresh food and apparel to electronics and cosmetics

The company’s challenge was how to improve user experiences using large language models (LLMs) considering that they have nearly 570 million annual active customers,  millions of customer service inquiries daily, and massive amounts of data from their core e-commerce business, to logistics and value-added services provided to third parties.

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