Gleaning insights from data chaos
EMA’s study of successful data-driven organizations offers strategies for effectively gleaning insights from the inevitable data sprawl.
Data and information are the fuel for modern business models in today’s organizations. Rather than looking at data as the “record” of business transactions and customer information, organizations are using intelligent innovation, products, and services to disrupt markets.
There are several interlocking drivers that place data at the center of both digitally born, cloud-focused companies and traditional enterprises now experiencing digital renewal. Companies in the consumer retail business are transforming how vendors look at their markets, product portfolios, and distribution channels.
Amazon uses data-driven strategies to better understand customers, to streamline supplier delivery, and to nimbly deliver unique offerings. Uber, Lyft, and Airbnb have created new business categories focused on immediacy and digital experience. With this success, they blazed a trail for other organizations and competitors.
Check out the short-term and long-term strategies to becoming a successful data-driven organization.