Never before has the retail industry seen such a great transformation. What should retailers do in this world of digital customer experience?
How did Swarovski, Costco, Coop Netherlands and Continental unlock new business value in a retail industry that has seen the greatest transformation in history?
Never before have retailers faced so much change. Global digitalization changes the way customers are interacting and puts pressure on the traditional retail model, but it also offers huge opportunities for retailers to gain market share in this new environment. The borders between brick and click are blurring, and customers always choose the experience with least friction.
We are already seeing the use of breakthrough technologies such as artificial intelligence, blockchain, and the Internet of Things in stores, enabling retailers to optimize their business processes and driving a frictionless experience for customers.
The future of shopping will be defined by front-runners who can adopt innovative technologies to create compelling, personal, and robust experiences. How could your business be among the success stories?