Environmental sustainability in tropical cities like Singapore presents unique challenges and opportunities.

Consumers are becoming more eco-conscious and are increasingly aware of the impact that their purchasing decisions and lifestyles have on the environment.

In this episode of futurepulse, a podcast series brought to you by Innovation Partner for Impact (IPI), we learn about innovative enterprises that have embraced the sustainability agenda and how they have collaborated with partners to transform themselves to tap into new opportunities for growth.

Professor William Chen, the Michael Fam Chair Professor and the Director of NTU Food Science and Technology Programme, and Travin Singh, the Founder and Group CEO of CRUST Group, share how companies can leverage Singapore’s newly launched Future Ready Food Safety Hub (FRESH) and what sustainable manufacturing entails.