The FDA integration is expected to help users unlock in real-time, deeper value from disparate marketing data in the Cloud.
Users of Adobe Campaign can now extend their data into an integrated, scalable platform for achieving deeper data insights in real-time, with zero management.
This has been made possible due to the integration of the cloud data platform from Snowflake. This involves a new Federated Data Access (FDA) connector integration with Adobe Campaign, which is part of Adobe Experience Cloud.
The Snowflake and Adobe Campaign integration provides users with the ability to unlock deep value from their data by offering a single, unified, and easy-to-use platform for data analysis. The cloud data platform requires zero management as it infinitely scales to support any amount of marketing data from Adobe Campaign including mobile, social, email, and offline campaigns, as well as inbound-outbound channel fusion data, for any number of business users.
Said Snowflake’s Head of Media, Entertainment & Advertising, Bill Stratton: “We’re excited that Adobe Campaign customers will now be able to utilize the full benefits of Snowflake for their marketing data. Snowflake supercharges data insights for marketers by providing a zero-management data platform that scales as marketing data increases, which allows organizations to focus on what really matters most—their customers.”
As Adobe Campaign data increases, marketing teams need to bring more personalized messages to their customers. By using the Snowflake integration, users will gain access to real-time data insights, and organizations will be able to run larger and more varied campaigns that better reach their target audience. Marketing teams will also realize the benefits of Snowflake as they analyze and iterate on campaigns for their evolving business needs.
Said Adobe Product Manager, Thomas Jordy: “The combination of Adobe Campaign and Snowflake is remarkably positive for companies with huge amounts of data. This integration gives marketers easy access to their data to use how they see fit, opening new ways to personalize and thus drive better experiences for their customers, without any cumbersome platform management. Adobe Campaign users who employ the Snowflake connector will quickly see improvements to their data-driven marketing strategies.”
For example, Finnish telecoms company DNA currently has 25 Terabytes of compressed data in Snowflake, with plans to double the amount of their organization’s data on the platform in the next year. DNA’s ultimate goal is to have the most satisfied customers in the industry, and they will be using Snowflake as the fast and cost-efficient platform for their Adobe Campaign customer journey data, data analytics, and business intelligence to deliver on that goal.
Said DNA’s Head of Data and Visualization, Tuomo Kokkarinen: “The amount of data, customer profiles, personalization demands, and need for automated workflows and real-time solutions increases daily, especially in the telecoms industry. Snowflake and Adobe Campaign are key elements in our marketing strategy and with this solution; we’ll be able to deliver personalized omnichannel customer experiences, easy to use products and proactive customer care that will help achieve our goal of having the most satisfied customers in the industry.”