Its hospitality products services stand to benefit from continued supplies of valuable industry data and digitalization tools to gear up for post-pandemic recovery.
In these challenging times for the hotel industry, having access to quality, forward-looking data is paramount to business intelligence and resilience.
One hotel chain that has been keeping on top of data intelligence has been using solutions that provide comprehensive, forward-looking market data in the hospitality industry, allowing them to advance their decision making, optimize their channel mix and also strengthen revenue per available room (RevPAR).
The Hilton group has a portfolio of 18 hospitality brands comprising more than 6,200 properties with more than 983,000 rooms in 118 countries and territories. Its revenue management system has three externally-sourced integrated modules for market demand/occupancy data, room rate strategy management, and agency performance/Global Distribution Systems (GDS) bookings management.
GDS advertising tool
In addition to the three business intelligence solutions, Hilton will also be encouraging hotels within their portfolio to adopt an advertising tool to attract high-value GDS bookings and target travel agents at the point of sale across four industry-leading GDS providers.
The news is that the hotel chain is extending its partnership for the business intelligence solutions and GDS advertising tool. The management said it will continue to recommend the solutions for use in its properties and increase adoption across the organization’s brand portfolio.
According to Jonathon Wardman, Vice President, Commercial Capabilities, Hilton: “As we continue to partner with our hotels in their business recovery, we remain committed to providing hoteliers with the tools and technologies necessary to help them improve performance and stay competitive. Having access to business intelligence solutions and strategically leveraging GDS Advertising will play a key role in finding continued success with our individual properties—from viewing forward-looking booking data to competitive set pricing and increasing GDS share.”
According to Ahmed Youssef, Executive Vice President of Business Intelligence and Data Solutions, Hospitality, Amadeus—the business partner involved—this extended partnership with one of the world’s leading hospitality organizations is instrumental to the future growth of global brands. “We’re proud to empower Hilton hoteliers with data found nowhere else in the industry to aid in their crisis recovery planning and beyond.”
As part of the deal, Amadeus provides one year of forward-looking occupancy data for more than 30,000 hotels worldwide, will also be the exclusive provider of forward-looking data integrated into Hilton’s revenue management system.
With this integration, Hilton’s analytics will provide improved visibility of booking activity that would otherwise not be accessible to the system. The result seen by the Hilton properties that recently completed the pilot integration has been refined decision-making, enabling revenue improvement.