Blockchain technology is enabling food manufacturers to offer complete traceability, transparency and accountability behind their products.
Where does our store-bought food come from? Where was it stored? How was it manufactured? These are some valid and important questions in the minds of a consumer.
With growing health concerns due to consumer awareness, trust in the products we buy is becoming increasingly important, especially when it comes to infant and baby food.
In India, one manufacturer of such foods, Timios, has resorted to a blockchain-powered agritech platform to assure consumers of its commitment to food traceability and process transparency.
Timios offers a line of infant porridge that is among the first in the country to be manufactured in a ‘cleanroom processing unit’. Each product is processed only upon receiving the customer’s order. A customized QR code on the packaging can subsequently be scanned by consumers to reveal the manufacturer journey of that specific food package.
From the supply of raw materials to the manufacturing sequences, to the dispatch and tracking of the product, customers can track and trace every step of the product’s journey to the kitchen. The information is directly extracted from the blockchain proving the provenance and providing credibility to the claims.
According to the firm’s CEO and co-founder Aswani Chaitanya: “We understand how important it is for parents today to know the journey of their baby’s food product. To answer questions on where, when and how the product was made, we decided to introduce ‘Journey of the pack’. Through our collaboration with TraceX, our customers can experience end-to-end visibility of the product’s journey.”
TraceX Technologies’ VP of Growth & Strategy, Manu Bharadwaj, said:“Transparency and traceability are the two key aspects required to build trust among parents who are introducing packaged solid food to their children for the very first time. Our mission is to create a connected food ecosystem that ensures a clean, transparent and traceable supply chain.”