Digital consumer landscape report provided mega sales day strategies for businesses in Southeast Asia
With major e-commerce sale days such as Single’s Day and Black Friday coming up, consumers and brands alike have been getting ready for the end-of-year sales season.
Meta and Bain & Company recently ran a report that highlighted what the post-pandemic digital consumer landscape looks like, and how we expect it to evolve over the next several years.
Businesses in the region will be able to benefit from these insights during this period, and as they plan to achieve their goals for the year-end mega sales events and strategize for business in the new year and in the metaverse.
Some key insights include:
- The overall outlook for digital shopping remains positive, with gross merchandise’s value (GMV) still expected to grow by a compound annual growth rate (CAGR) of 17% from 2020 to 2027
- Social media dominates within the realm of alternative eCommerce, representing 60% of the share of online spending through live buying, 46% of the share through classifieds, and 44% through Business messaging
- More than 1 in 4 of our respondents across Southeast Asia have purchased entertainment, streaming services or streaming-related products from content creators, with the average number of purchases for streaming and content creator-related products growing 11x in the past three months prior to the survey
- Southeast Asia sees a higher penetration of e-Wallets, cryptocurrency and non-fungible tokens compared to most other markets with seven in 10 respondents using metaverse-related tech in the past year
Key findings are distilled in this infographic, for your reference.