Consumer preference for social commerce has surpassed traditional retail, and is second only to e-commerce.
Despite COVID-19 restrictions easing somewhat in parts of Southeast Asia, the pace of growth for social commerce shows few signs of slowing.
If anything, more people are spending more of their time discovering, considering and purchasing products within the social media ecosystem, and spending more as well.
This is according to an annual research report by AI solutions firm iKala titled ‘Riding the Pandemic Wave & Beyond’ which surveyed 1,600 social shoppers and more than 23,600 social sellers across Thailand, Malaysia, Philippines and Singapore to identify emerging trends in the region’s social commerce space.
For key insights from the report, check out this infographic.