After a buoyant 2021, how are online sellers preparing for a new era of omnichannel commerce in 2022?
The Digital Commerce Confidence Index (DCCI) measures business confidence based on surveys benchmarking the opinions of online sellers in Southeast Asia (Indonesia, Philippines, Thailand, Vietnam, Malaysia and Singapore).
In the fourth quarter of 2021, Lazada surveyed 1,126 sellers on their online sales performance and their expectations for their digital commerce business in the future. The index ranges from 0 to 100, with 0 being “very pessimistic” and 100 being “very optimistic” on the spectrum.
Check out this infographic for the key findings of the survey.