With the Moloco Retail Media Platform, a Korean shopping app uses first-party data to hyper-personalize the customer experience
Founded in 2014, Bucketplace is a leading technology platform in the home living category in Korea. oHouse, its marketplace shopping app, empowers users with ideas, knowhow, and the products and services they need to improve their homes.
The key to its success is that Bucketplace has always based its business decisions on customer needs and ensured the best possible user experience. With more than 20 million downloads and over 10,000 merchants on its fast-growing oHouse app in 2021, the Bucketplace team saw an opportunity to unlock new value – and revenue – from its marketplace.
The goal was to make it a new channel for merchants to reach and convert more customers, while creating a more personalized – or hyper-personalized – shopping experience for users. One key way to achieve this is via AdTech. But how do you ensure intelligent advertising that improves – not disrupt – customer experience? Check out this case study!